LED Lighting specialist Lite-House has installed four very special light boxes within the glass doors of fashion retailer Farfetch's headquarters in London. Hidden by a layer of black film until illuminated, the stunning fashion shots appear when the lightboxes are powered up. Lite-House used its ultra slim LED lightbox technology to achieve the impressive effect.
Peter Stitson, Art Director at Farfetch explained: "We wanted to make a big impact statement in the reception of our offices showing the company as an innovative high-end luxury brand. So, working with Studiofibre the interior architects, we decided on a multi media wall using moving and still images in keeping with our website. We wanted to feature the the beautiful fashion photography in an elegant and striking way for our visitors to enjoy and the idea of using lightboxes disguised behind the glass doors was a fresh way of showing traditional lighted content."
Farfetch is a global community of over 400 visionary boutiques offering an inspirational shopping experience to fashion-forward consumers. Founded in 2008, with 10 offices globally including London, New York, Los Angeles, São Paulo and Porto, Farfetch showcases over 1000 labels and is dedicated to supporting independent fashion and to the cultural diversity that comes from uniting the perspectives of hundreds of different buyers, each with their own unique style and vision.
Farfetch partner boutiques are located everywhere from Paris, New York and Milan to Bucharest, Riyadh and Seattle, but united in one e-commerce website.